SEO & AI Search Manager
Schneider Electric · Boston
Job description
About the role
We are looking for an experienced SEO & AI Search Manager to lead organic search and AI discovery strategy across multiple brands. You will shape how our products are discovered, understood, and cited on traditional search engines and emerging AI platforms.
Key responsibilities
- Develop and execute SEO, AEO, and GEO strategies for three brands targeting B2C and B2B audiences.
- Identify high‑value keywords, topics, entities, and customer journeys to grow organic visibility and qualified leads.
- Optimize websites and content for traditional search and AI‑powered discovery (Google AI Overviews, AI Mode, ChatGPT, Perplexity).
- Partner with engineering to implement technical SEO improvements and resolve site issues.
- Collaborate with content, product, PR, and marketing teams to create authoritative, search‑optimized assets.
- Monitor brand, product, and expert visibility across search engines and AI platforms, and devise strategies to increase citations and authority.
- Conduct competitive, keyword, SERP, and AI visibility analysis to uncover growth opportunities.
- Establish measurement frameworks, dashboards, and KPIs for traffic, rankings, leads, conversions, AI visibility, and referrals.
- Stay up‑to‑date with algorithm updates, AI search developments, and evolving consumer behavior.
Required profile
- 3–5+ years of hands‑on SEO experience with a proven record of driving traffic, leads, or revenue.
- Strong expertise in technical SEO, content SEO, keyword research, search intent, site architecture, internal linking, and structured data.
- Experience developing SEO strategies across multiple websites, brands, or product categories.
- Working knowledge of AEO, GEO, and AI search, including how AI platforms discover and cite content.
- Analytical mindset with proficiency in SEO and analytics tools.
- Experience working in CMS environments; familiarity with Storyblok or WordPress is a plus.
- Ability to work cross‑functionally with engineering, product, content, PR, and marketing teams.
Required skills
- Google Search Console
- GA4 (Google Analytics 4)
- Ahrefs
- Semrush
- Screaming Frog
- Technical SEO implementation
- Keyword research and content optimization
- Structured data and schema markup
- AI search platforms (ChatGPT, Google AI Overviews/AI Mode, Perplexity)
- Content Management Systems (Storyblok, WordPress)
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Published 2 weeks ago
Expires 1 month from now
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Schneider Electric
Boston