Senior Product Marketing Manager – Rotating Machines

About the role

As a Senior Product Marketing Manager for Rotating Machines at Bosch Automotive Aftermarket, you will drive growth by shaping go‑to‑market strategies, analysing market dynamics, and launching new products. The role blends strategic planning with cross‑functional execution in a hybrid work environment.

Key responsibilities

• Define and execute go‑to‑market strategies to meet growth targets.
• Analyse channels, customers and competitors to build value propositions.
• Model P&L scenarios for new business opportunities and product launches.
• Align stakeholders and present recommendations to senior management.
• Lead cross‑functional teams (Sales, Controlling, Demand Planning, Communications, Category Management) to launch customers and products on time and within budget.
• Develop and maintain channel pricing strategies, including tiered pricing (good/better/best) to achieve profitability.
• Collaborate with sales to create customer presentations and support trade‑marketing campaigns.

Required profile

• Proven experience in product marketing, preferably in automotive or industrial sectors.
• Strong analytical and strategic thinking abilities.
• Excellent stakeholder management and presentation skills.
• Ability to work in a hybrid environment and lead cross‑functional initiatives.

Required skills

What we offer

• Hybrid work model (40% remote, 60% onsite).
• Opportunities for professional growth with cutting‑edge technology.
• Collaborative culture built on the values of grow, enjoy, and inspire.