Senior Product Marketing Manager

About the role

X‑LAB, the performance bicycle line of XDS, is looking for a Senior Product Marketing Manager to own product positioning, launches and storytelling across the U.S. market and beyond. You will work at the intersection of product, marketing, sales, creative and dealer networks to translate world‑class engineering into compelling narratives for riders and retailers.

Key responsibilities

• Own product positioning, messaging and go‑to‑market strategy across X‑LAB’s road, gravel, electric, city and emerging categories.
• Translate technical specifications, engineering innovations and manufacturing advantages into compelling rider‑ and dealer‑facing stories.
• Lead cross‑functional product launches from planning through market introduction, coordinating product, marketing, design, e‑commerce, PR, sales, operations and customer service.
• Develop product marketing assets such as briefs, launch materials, sales tools, dealer education, FAQs, comparison guides, catalogs and website content.
• Partner with China product and engineering teams to align the roadmap with U.S. market needs and feedback.
• Maintain competitive intelligence on specifications, pricing, positioning and emerging trends.
• Support media launches, product reviews, demo programmes, trade shows and dealer events.

Required profile

• 5+ years of product marketing, product management or related experience in cycling, sporting goods, outdoor, mobility or consumer technology.
• Deep knowledge of bicycles, categories, components, specifications and rider needs.
• Proven track record of bringing physical products to market and managing complex cross‑functional launches.
• Exceptional ability to turn technical features into clear consumer benefits and storytelling.
• Strong understanding of positioning, pricing, competitive analysis, segmentation and go‑to‑market strategy.

Required skills

• Product positioning and messaging.
• Go‑to‑market strategy development.
• Cross‑functional launch coordination.
• Competitive analysis.
• Creation of marketing assets for e‑commerce, retail and dealer channels.

What we offer

• Competitive salary.
• Demo bike fleet and travel allowances.
• Generous time‑off policy.
• Comprehensive medical, dental and vision coverage.
• Office space in Santa Monica, CA.
• Equal‑opportunity and inclusive workplace.