Senior Partner Marketing Manager

About the role

Partners extend Campfire's reach into accounts and communities we can't access alone. In this role you will build the partner marketing function from the ground up, creating joint value propositions, co‑marketing programs, and enablement resources that help partners sell and market Campfire effectively.

Key responsibilities

• Build the partner marketing plan with the Partnerships team, including tiering, program design, budget and pipeline targets.
• Develop joint messaging and “better together” assets with priority partners such as solution briefs, integration pages, webinars and joint customer stories.
• Run co‑marketing campaigns and joint events with partners alongside Field Marketing and Corporate Events, including marketplace and directory presence.
• Own partner‑facing enablement: portal content, launch communications, sales playbooks and a partner newsletter.
• Manage market development funds and co‑funded programs, tracking their return on investment.
• Coordinate Campfire’s presence at partner conferences and communities, handling sponsorships with Field Marketing.
• Report on partner‑sourced and partner‑influenced pipeline and overall partner engagement.

Required profile

• 8+ years in B2B marketing, including 3+ years in partner, channel or ecosystem marketing at a software company.
• Proven track record of building partner co‑marketing programs that generate measurable pipeline.
• Experience with technology/integration partners and services partners, plus familiarity with marketplaces and partner portals.
• Strong relationship skills to align internal and external stakeholders with differing incentives.
• Excellent writing ability to craft clear, differentiated joint stories.
• Comfort with events, webinars and campaign execution.
• A builder mindset who consistently ships results.