Senior Paid Social Manager

About the role

Scribd, Inc. is seeking an experienced Senior Paid Social Manager to lead performance‑marketing efforts for its Everand and Fable products. The role focuses on scaling user acquisition across Meta, TikTok, Reddit and emerging social platforms while collaborating closely with creative, product, and data teams.

Key responsibilities

• Own and optimize paid social budgets across Meta, TikTok, Reddit and other platforms for web and mobile campaigns.
• Develop and execute paid‑social strategies aligned with growth objectives and brand guidelines.
• Build sophisticated audience‑targeting frameworks and sustain performance through platform shifts and creative fatigue.
• Design structured testing plans for bidding models, creative formats and audience segments; produce reusable playbooks.
• Partner with Creative to influence briefs using performance data and leverage AI tools for concept generation, dynamic creative optimization and performance prediction.
• Lead learning reviews, document insights and integrate them into future planning cycles.
• Collaborate with Product and Engineering to identify landing‑page friction, propose A/B test hypotheses and own a CRO roadmap.
• Analyze funnel performance from ad click to subscription activation and communicate results to stakeholders.
• Work with data science to develop attribution models, incrementality tests and LTV signaling pipelines.

Required profile

• 6+ years managing paid social campaigns, with at least 3 years focused on subscription or D2C products.
• Proven ability to scale spend efficiently while improving LTV:CAC.
• Deep expertise in Meta Ads Manager, TikTok Ads and Reddit Ads, including structured testing.
• Strong understanding of conversion optimization, audience targeting and creative testing methodologies.
• Experience with attribution models, incrementality testing and automated bid strategies (CPA or ROAS).
• Comfortable using AI tools for creative concepting, performance analysis or experimentation.
• Excellent analytical skills and proficiency with data‑visualization tools.

Required skills

• Meta Ads Manager
• TikTok Ads
• Reddit Ads
• AI tools for creative concepting and dynamic creative optimization
• Data visualization tools
• Attribution modeling and incrementality testing
• Google Tag Manager
• Mobile app marketing and app‑store optimization

What we offer

• Flexible work model (Scribd Flex) with hybrid onsite/remote options.
• Comprehensive health, dental and vision coverage.
• Mental‑health support, disability coverage and generous paid time off.
• Parental leave, retirement matching and equity ownership.
• Learning and development programs, wellness and home‑office stipends.
• Access to Scribd product suite and leading AI tools.