Senior Media Analyst

About the role

Gupta Media is seeking a Senior Media Analyst to lead high‑impact digital campaigns for global brands and sports franchises. You will own the end‑to‑end process of planning, buying, and reporting across major ad platforms, while shaping strategic recommendations for clients.

Key responsibilities

• Design, launch, and optimize paid media campaigns on Meta Ads, Google Ads and other emerging platforms.
• Analyze performance data, generate insights, and present actionable recommendations to clients using in‑house reporting tools, Google Analytics and Data Studio.
• Maintain strong client relationships through regular communication, presentations, and performance reviews.
• Stay up‑to‑date with digital marketing trends and share best practices across the team.
• Mentor junior staff and contribute to internal strategy development.

Required profile

• Bachelor’s degree or higher.
• Minimum 3 years of experience managing ROI‑focused digital media campaigns, preferably in e‑commerce or lead‑generation.
• Demonstrated ability to multitask across multiple projects and deliver high‑quality work.
• Professional demeanor with a high level of enthusiasm and curiosity.

Required skills

• Advanced proficiency with Meta Ads and Google Ads.
• Experience using Snap Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager (preferred).
• Strong analytical capabilities with Google Analytics, Google Data Studio, Excel and Google Sheets.
• Ability to build custom data models and dashboards.