Senior Marketing Content Writer, Demand Generation

About the role

SentiLink is looking for a senior writer to lead the creation of campaign‑driven content that moves specific audiences to act. You will partner with product, sales and demand‑generation teams to turn a single anchor asset into a full nurture campaign that fuels pipeline growth.

Key responsibilities

• Own end‑to‑end execution of derivative content kits for each campaign, including landing pages, email sequences, ad copy, webinars, whitepapers and social posts.
• Collaborate with Demand Generation and Product Marketing to tailor messaging for different verticals, buyer roles and funnel stages.
• Support event‑related copy from pre‑show outreach through post‑event follow‑up.
• Manage the social editorial calendar, publishing cadence and creative assets.
• Build and maintain a partner proof library of case studies, reference stories and win narratives.

Required profile

• 5+ years writing marketing content, primarily in demand‑generation or growth‑focused environments.
• Proven ability to produce a complete campaign kit from a single anchor asset.
• Experience writing for technical B2B audiences in regulated fintech, risk or security domains.
• Comfortable managing multiple concurrent campaigns in a fast‑moving startup.

Required skills

• HubSpot
• SEMRush
• Canva
• WordPress

What we offer

• Employer‑paid group health insurance for you and dependents.
• 401(k) plan with employer match.
• Flexible paid time off and regular company‑wide in‑person events.
• Home office stipend and other remote‑work benefits.