Senior Marketing Analyst

About the role

MEDvidi is an AI-powered online mental healthcare clinic in the United States, building a telemedicine platform for six years. Its Marketing team connects patients with care through paid and organic acquisition, working within a cross-functional Demand and Supply group. MEDvidi is hiring a second Marketing Data Analyst to improve marketing measurement, analyze acquisition performance and find growth opportunities. The role combines marketing analytics, hands-on web analytics and a strong business mindset, initially strengthening web analytics and data quality before moving to deeper analysis and experimentation.

Key responsibilities

• Analyze the performance of paid and organic channels and individual campaigns.
• Own and improve web analytics tracking, including event and conversion tracking, across channels.
• Work with Google Analytics 4, Google Tag Manager and the Data Layer to ensure accurate data.
• Monitor marketing attribution, investigate discrepancies and resolve measurement gaps with engineering teams.
• Support server-side tracking while respecting healthcare data privacy and compliance.
• Forecast marketing efficiency and optimize paid spend across channels, campaigns and markets, considering provider availability.
• Build and maintain dashboards for acquisition, conversion funnels, CAC, ROAS and LTV.
• Plan, run and analyze A/B experiments to improve conversion and efficiency.

Required profile

• 5+ years in data analytics, with recent hands-on marketing, web or growth analytics experience.
• B2C web marketing analytics experience, including acquisition, conversion funnels and performance optimization.
• Experience in the US market, preferably in established international product companies.
• Strong experience with paid acquisition channels such as Google Ads, Meta Ads or similar.
• Fluent Russian and advanced English (C1 preferred, strong B2+ acceptable).
• Ability to work CET/CEST overlapping hours under a long-term B2B contract using personal equipment.

Required skills

• GA4, GTM, Data Layer, event and conversion tracking; client-side and server-side tracking, cookies and consent management.
• SQL and Python for independent analysis, with an understanding of ETL.
• Event-based analytics platforms (PostHog, Mixpanel) and BI tools (Tableau, Power BI).
• A/B testing, statistics and hypothesis validation.
• Plus: performance marketing, healthcare or regulated industry experience, privacy-conscious tracking, SEO analytics, Airflow or dbt.

What we offer

• Fully remote, long-term B2B collaboration.
• Health insurance after the probation period, plus sports and wellness compensation.
• Career growth, including personalized English lessons via Preply.
• 19 working days of vacation per year, 4 extra wellness days and paid sick leave for the first 5 working days.
• Gifts for important life events.