Senior Manager, Integrated Media & Search

About the role

Lead the strategy, investment, execution and optimization of paid media and organic search for Nestlé Health Science’s Medical Nutrition and Atrium brands. Drive measurable growth for both healthcare professional and consumer audiences while advancing AI‑driven discovery.

Key responsibilities

• Lead full‑funnel paid media strategy across search, social, programmatic, CTV, audio, native, retail and HCP platforms.
• Own enterprise SEO, covering technical, on‑page, off‑page, local and AI‑driven discovery initiatives.
• Establish measurement frameworks using analytics, attribution, MMM/MTA and experimentation to link spend to business outcomes.
• Manage agencies, budgets, contracts and cross‑functional governance while ensuring brand safety and regulatory compliance.

Required profile

• 10+ years of progressive experience in paid media, performance marketing, SEO or integrated marketing for complex brand portfolios.
• Proven track record leading strategies for both healthcare professional (HCP) and consumer audiences.
• Experience managing large budgets, agencies and cross‑functional programs.
• Bachelor’s degree in Marketing, Business, Communications or related field; advanced degree a plus.

Required skills

• Paid search, paid social, programmatic, CTV/video, retail media and HCP digital channels.
• Technical SEO, structured data, schema, local search and web analytics.
• AI‑driven search optimization (AIO/GEO, LLM monitoring, entity authority).
• Platforms: Google Ads, Microsoft Ads, Meta, LinkedIn, DSPs, GA4, Search Console, enterprise SEO tools.
• Attribution, incrementality, MMM/MTA, experimentation and executive reporting.

What we offer

• Dynamic career paths with robust development and learning opportunities.
• Performance‑based incentives, 401(k) match, comprehensive healthcare coverage and other wellbeing benefits.
• Flexible work mode (remote or hybrid) and an inclusive workplace supporting veterans and individuals with disabilities.