Senior Manager, Content Marketing

About the role

Manhattan Associates is seeking a strategic Senior Manager to own the end‑to‑end content lifecycle, shaping market point of view and driving awareness, engagement, and pipeline through high‑velocity distribution across social and owned channels.

Key responsibilities

• Develop and evolve a company‑wide content strategy aligned to growth priorities, target segments, and the buyer journey.
• Own integrated content and social calendars, ensuring timely production and delivery of campaigns, thought leadership, product narratives, customer stories, and lifecycle content.
• Define organic brand awareness motion via social, including content pillars, voice, executive social, employee advocacy, and trend‑reactive guidelines.
• Partner with customers and SMEs to create market‑shaping assets such as category narratives, executive bylines, long‑form guides, research reports, and event keynotes.
• Atomize cornerstone content across blog, social, newsletter, sales enablement, webinars, video, podcasts, and field events.
• Establish editorial governance with voice, tone, messaging guardrails, briefing templates, and QA standards.
• Collaborate with product marketing, growth, communications, field, and sales to align content with launches and demand programs.
• Use SEO and audience insights to build content clusters, improve discoverability, and drive conversion.
• Instrument content analytics (traffic, engagement, SERP, backlinks, MQLs, pipeline) and translate insights into an experimentation roadmap.
• Coordinate external agencies and freelancers with clear briefs, SLAs, and editorial standards.

Required profile

• 7–10 years of content experience with measurable impact on awareness and demand.
• Proven ability to collaborate with executives, customers, and SMEs to produce differentiated thought leadership.
• Track record of owning organic social strategies, including voice development and employee advocacy.
• Strong editorial judgment and storytelling skills for complex concepts.
• Hands‑on writing and editing across long‑form, short‑form, and multimedia formats.

Required skills

• SEO tools and suites
• Content management systems (CMS)
• Content analytics platforms
• Social scheduling and listening tools
• Project management software
• Marketing automation platforms
• AI tools and large language models (LLMs)
• Familiarity with tech platforms such as Salesforce, HubSpot, ServiceNow, SAP