Senior Manager, Brand Communications

About the role

BusPatrol is looking for a strategic, execution‑oriented Senior Manager to lead brand communications that raise awareness of school‑bus safety and support new customer program launches. The role partners with executive leadership, Government Relations, Sales, Product and Customer Success to craft integrated messaging and public‑relations strategies.

Key responsibilities

• Develop and execute integrated marketing and public‑awareness campaigns, including seasonal initiatives such as back‑to‑school and National School Bus Safety Week.
• Lead communications for customer implementations, creating PSA toolkits, press releases, executive messaging and supporting collateral.
• Produce customer success stories, case studies and advocacy materials that reinforce BusPatrol’s mission and drive brand advocacy.
• Oversee field‑marketing and event communications, ensuring consistent messaging at trade shows, webinars and industry sponsorships.
• Manage a team of communications professionals and external agencies, handling budget, performance reporting and process improvements.

Required profile

• 7+ years of progressive experience in corporate communications, public relations or brand communications within a B2B, GovTech or regulated environment.
• Proven track record of leading media relations, crisis communications and large‑scale public‑awareness campaigns.
• Experience working directly with customers, elected officials, school districts, law‑enforcement agencies or other public‑sector stakeholders.
• Strong writing, editing and executive presentation skills, with ability to tailor messages for diverse audiences.
• Bachelor’s degree in Communications, Marketing, Journalism or a related field.

Required skills

• Use of communications and media‑monitoring platforms such as Meltwater.
• Press management and reporting tools.
• Experience with email‑marketing strategy and campaign analytics.

What we offer

• Competitive salary and benefits package.
• Unlimited PTO.
• Purpose‑driven work protecting children and improving public safety.
• Collaborative culture focused on innovation, AI and smart technology.