Senior Content Marketing Manager, Storytelling

About the role

Campfire is looking for a lead storyteller to shape the narrative of its next‑gen accounting platform. You will craft compelling content that showcases customer success, product innovation, and market insight, helping the brand stand out in the B2B finance space.

Key responsibilities

• Own the brand editorial strategy and calendar, creating narratives, series and formats across long‑form articles, newsletters, video scripts and social media.
• Write and edit thought‑leadership pieces, customer stories, founder and executive content, launch narratives, and video show formats.
• Define and steward Campfire’s voice by building a style guide and coaching contributors across Marketing.
• Develop original, source‑worthy content such as research, data stories and frameworks that boost SEO and AEO authority.
• Co‑plan with the SEO & AEO Manager to align topics, avoid duplication and collaborate on overlapping intents.
• Partner with Social, Influencer Marketing and Creative teams on distribution and visual storytelling.
• Measure engagement, subscriber growth, assisted pipeline and qualitative feedback to continuously evolve the program.

Required profile

• 6+ years in content marketing, journalism or editorial with a portfolio that demonstrates range and a recognizable voice.
• Exceptional writing and editing skills, able to make complex B2B topics clear and interesting.
• Experience building an editorial program (newsletter, series or brand publication) from concept to audience.
• Comfort scripting for video and collaborating with producers.
• Collaborative operating style, working across SEO, Product Marketing, Social and Customer Marketing without turf wars.
• Sound judgment on brand tone and what’s worth saying.
• Nice to have: experience in Campfire’s category or with target personas, newsletter growth experience, and basic SEO literacy.