Senior Ad Operations Specialist

About the role

Great campaigns don't run themselves – they succeed because someone behind the scenes ensures every impression lands where it should. As a Senior Ad Operations Specialist you will own end‑to‑end campaign execution, including trafficking, quality assurance, delivery monitoring, optimisation and reporting across display, video and programmatic inventory. You will act as the connective tissue between sales, account management, product and engineering, protecting and growing revenue.

Key responsibilities

• Technical troubleshooting and debugging of ads.
• End‑to‑end campaign management in Google Ad Manager (GAM), including trafficking, QA, monitoring and troubleshooting for direct‑sold and programmatic campaigns.
• Set up and manage programmatic deals (PMPs, Programmatic Guaranteed, Preferred Deals) and resolve deal‑ID issues with buyers, DSPs and SSP partners.
• Protect the reader experience through frequency capping, viewability benchmarks, brand‑safety enforcement and creative quality control.
• Partner with sales and account management as the go‑to technical resource for RFPs, capability questions, campaign scoping and final wrap‑up reports.
• Leverage AI‑assisted tools to streamline trafficking, QA and reporting workflows.
• Build and maintain documentation to make trafficking workflows, campaign setup and reporting repeatable and scalable.

Required profile

• Proactive, detail‑obsessed approach with the ability to catch problems before they become fires.
• Strong communication skills and the ability to work cross‑functionally in a fast‑moving newsroom‑adjacent environment.
• Strong analytical abilities; fluent in Excel/Google Sheets and capable of turning messy delivery data into clear insights.
• Experience executing and troubleshooting programmatic deal types (PMP, Programmatic Guaranteed, Preferred).
• 3–5 years of experience in ad operations or digital advertising on the publisher side, preferably in news or premium content.
• Experience with SSPs, DSPs and programmatic platforms such as Assertive Yield (FreeStar a plus).

Required skills

• Google Ad Manager
• Excel
• Google Sheets
• Assertive Yield
• FreeStar
• SSP platforms
• DSP platforms