Salesforce Data 360 Architect

About the role

Dentsu is hiring a Salesforce Data 360 Architect for a remote position (up to 25% travel) reporting to the architect-decisioning director, with no managerial responsibilities. The role leads the full implementation lifecycle of Salesforce Data Cloud, from data acquisition and integration through quality assurance, activation and ongoing use, and acts as the technical expert for offshore development teams. The brand associated with the role is Merkle.

Key responsibilities

• Lead the full implementation lifecycle of Salesforce Data Cloud, from data acquisition and integration to quality assurance, activation and ongoing use.
• Design and document scalable solutions on site with clients, translating business requirements into detailed technical tasks for offshore teams.
• Serve as the primary technical expert for offshore resources, troubleshooting complex issues and ensuring high-quality deliverables.
• Develop and execute data-driven segmentation strategies for precise audience targeting and personalized customer journeys.
• Design, document and implement data models, pipelines and transformations for data ingestion, integration and enrichment.
• Integrate data from Salesforce Sales and Service Clouds, databases and third-party platforms into a unified customer profile.
• Act as subject matter expert on Salesforce Data Cloud, Marketing Cloud Personalization (MCP) and the evolving Salesforce Personalization (Einstein Personalization) landscape.
• Participate in knowledge sharing, practice development, POC projects and demo builds, and mentor junior offshore resources.
• Stay current with Salesforce release cycles and emerging trends, especially in AI and cloud technologies.

Required profile

• Minimum 5 years of overall technical experience, with at least 2+ years hands-on with Salesforce Data Cloud and/or custom database solutions.
• Bachelor's degree in Computer Science, Information Technology, Marketing or comparable work experience.
• Proven hands-on experience with other Salesforce core products, especially Sales Cloud and Service Cloud.
• Experience with MCP (Evergage) and a proven ability to transfer skills to the new Salesforce Personalization platform is highly desirable.

Required skills

• Deep understanding of marketing automation, segmentation, personalized journeys, decisioning and Next Best Action.
• Data modeling, ETL, data integration tools (e.g. MuleSoft, Informatica) and SQL.
• LWC, Flows, Apex, Data Actions and Flow integrations, and API usage.
• Familiarity with AWS, Azure, GCP and Snowflake is a significant advantage; Salesforce Agentforce Specialist certification is a major advantage.

What we offer

• Annual salary range of $113,000 - $175,000, with eligibility for discretionary incentive compensation.
• Medical, vision and dental insurance, life insurance, and short- and long-term disability insurance.
• 401k, flexible paid time off, at least 15 paid holidays per year, paid sick and safe leave, and paid parental leave.