Product Marketing Lead

About the role

Serval is hiring a Product Marketing Lead to own how Serval shows up in the market: how we position the product, how we equip sales to win, and how we translate a fast‑moving roadmap into stories buyers care about. You’ll sit at the center of product, sales, and marketing, and you’ll be a founding voice on the PMM function as it scales.

Key responsibilities

• Own positioning and messaging for Serval, defining narrative, value propositions and differentiation against legacy ITSM and AI point solutions.
• Lead product launches from tiering to GTM planning and execution, coordinating product, sales and demand‑gen to ensure releases land with customers.
• Build the sales enablement layer – pitch decks, one‑pagers, battle cards, demo narratives, objection handling and competitive intel that reps actually use.
• Become the resident expert on our buyers (IT, security and ops leaders), their pain points, alternatives and buying process, and translate that into resonant messaging.
• Drive competitive intelligence, track the landscape, create battle cards and arm the field to win head‑to‑head.
• Partner with demand‑gen and content on campaigns, webinars and thought‑leadership that move pipeline, not just impressions.
• Support pricing and packaging work with market and win/loss insight.
• Create customer‑facing proof such as case studies, ROI narratives and reference content that make the value undeniable.

Required profile

• 5+ years in product marketing, ideally in B2B SaaS sold to technical buyers (IT, security, DevOps, infrastructure).
• Track record of owning positioning and launches end‑to‑end, not just contributing slides.
• Strong writing ability to make complex technical products clear, credible and compelling to busy executives.
• Deep comfort partnering with sales and building enablement that reps actually use to win.
• Analytical instincts – grounding messaging in research, win/loss data and distinguishing story from close‑driving narrative.
• Bias to action and comfort with ambiguity in an undefined category.

What we offer

• Impact: be a key player shaping the success of a groundbreaking AI product.
• Growth: build a fundamentally new AI offering with support from an experienced team and top investors.
• Culture: join a culture that values innovation, ownership, accountability and fun.