Product GTM Lead – Verticals

About the role

You will own how Scribe’s specialized intelligence platform, including Scribe Capture and Scribe Optimize, is presented to economic buyers across functional teams and vertical industries. The role blends strategy, storytelling and execution to expand Scribe’s footprint in finance, IT, operations and sectors such as insurance and healthcare.

Key responsibilities

• Develop persona‑specific messaging and positioning for functional and vertical buyers.
• Conduct deep research on target functions, use cases, KPIs and AI‑driven efficiency.
• Design comprehensive go‑to‑market plans, playbooks and toolkits for each vertical buyer group.
• Create customized collateral including sales decks, website copy, demos and case studies.
• Enable GTM teams (Sales, CS, Marketing) with messaging, playbooks and training.
• Track revenue impact of initiatives and share insights to continuously improve strategy.

Required profile

• 5+ years of product marketing (or combined product marketing/product management) experience in enterprise B2B environments.
• Strong understanding of sales‑assisted motions and ability to work closely with revenue organizations.
• Revenue‑oriented mindset with a track record of driving measurable impact.
• Excellent written, verbal and visual communication skills, with a talent for storytelling.

Required skills

• Salesforce
• Gong
• Customer.io
• Mixpanel