Meta Media Buyer - Telehealth & Peptides (US Market)

About the role

Apt, an AppLovin partner agency supporting US direct-to-consumer ecommerce brands, is hiring a full-time remote Meta Media Buyer with experience in the US telehealth and peptide markets. The role manages and scales paid social campaigns on Meta, focused on lead generation and customer acquisition for telehealth and peptide-related offers.

Key responsibilities

• Build and optimize media plans, launch and monitor campaigns, and adjust budgets to meet cost-per-lead and return-on-ad-spend targets.
• Analyze performance data, test audiences and creatives, and make data-driven optimizations.
• Collaborate with strategy, creative and client teams to align messaging with regulatory requirements and market dynamics.
• Integrate Meta efforts with AppLovin and other channels when appropriate.
• Stay current on Meta policy changes, telehealth advertising guidelines and competitive trends in the US peptide space.

Required profile

• Demonstrated hands-on experience running paid social campaigns for telehealth, health services or peptide-related products in the US market.
• Experience managing and scaling Meta ad accounts, including budgeting, bidding and optimization across multiple campaigns and funnels.
• Bachelor's degree in marketing, business, communications or a related field, or equivalent practical experience in performance media buying.
• Ability to work independently remotely, manage multiple accounts and prioritize in a fast-paced performance marketing setting.

Required skills

• Familiarity with Meta Ads Manager, attribution and tracking tools, and compliance best practices for health-related advertising.
• Strong analytical skills: interpreting performance data and using analytics tools to drive decisions.
• Clear written and verbal communication, including presenting insights to clients and documenting campaign learnings.