Marketing Ops / AI GTM Engineer

About the role

As an AI GTM Engineer / Marketing Operations at Campfire, you’ll be a key driver in scaling our go‑to‑market engine and revenue infrastructure. You will bridge the gap between strategy and execution, designing, building, and operationalizing systems and processes that enable Sales and Marketing to operate with speed and precision. In this role, you’ll work closely with leadership to deliver scalable execution, reliable data insights, and cross‑functional alignment.

Key responsibilities

• Own the marketing and revenue tech stack end to end, from idea through execution and ongoing optimization.
• Apply technical tools, automation, and integrations as the AI Engineer in RevOps to support GTM motion.
• Partner with GTM teams, surface gaps, engineer scalable solutions, and drive adoption.
• Design, build, and iterate core GTM workflows, automations, and systems such as lead scoring, routing, lead‑to‑opportunity handoff, and campaign attribution.
• Maintain and integrate across the revenue tech stack, ensuring data integrity, consistency, and automation across tools like CRM, marketing automation, and analytics.
• Translate business requirements from Sales and Marketing into technical designs, specifications, and roadmaps.
• Own segment funnel performance reporting and proactively identify friction points and conversion blockers.
• Develop dashboards, metrics, and alerts to give GTM teams self‑service visibility into performance and levers.
• Lead process‑improvement initiatives: identify inefficiencies, pilot new workflows, and scale them broadly.

Required profile

• 2+ years of relevant experience in GTM Engineering, Marketing Operations, Revenue/Sales Operations, or a similar technical operations role at a scaling SaaS/tech company.
• Meticulous attention to data quality, integrity, and consistency across systems.
• Excellent communication and stakeholder‑management skills, able to interface with both technical and non‑technical partners.
• Bias toward action and ability to execute autonomously in an evolving, often ambiguous environment.
• Builder mindset: enjoys solving problems, automating manual work, and iterating quickly.

Required skills

• Salesforce
• HubSpot