Head of Marketing – Virtual

About the role

Kelly is seeking a senior marketing leader to steer its brand identity and market presence on a virtual basis. Reporting to the Chief Growth Officer, the Head of Marketing will own the integrated marketing function, driving pipeline contribution, deepening customer and candidate relationships, and positioning Kelly as the authority in specialty talent solutions.

Key responsibilities

• Own Kelly’s enterprise brand strategy, identity, and guidelines.
• Lead competitive intelligence and market landscape analysis.
• Develop and maintain the external brand narrative and messaging architecture.
• Drive integrated demand generation across digital and traditional channels.
• Own marketing’s contribution to revenue pipeline and targets.
• Oversee content strategy, SEO, and digital marketing execution.
• Define and track marketing KPIs and ROI accountability frameworks.
• Lead internal and external communications strategy.
• Manage the marketing technology stack and data/analytics infrastructure.
• Coordinate agency, media, and creative partner relationships.
• Partner with HR to build a differentiated employer brand for talent attraction.
• Build market research capability and translate insights into actionable strategies.

Required profile

• Proven ability to combine brand vision with revenue discipline to deliver measurable pipeline impact.

Required skills