Head of Marketing – Build AI‑Native Growth Engine

About the role

Plug, an automotive fintech startup focused on the used electric‑vehicle market, is looking for a Head of Marketing to join the executive team. Reporting directly to the CEO, you will design and lead an AI‑native marketing organization that drives both consumer vehicle acquisition and dealer demand.

Key responsibilities

• Build and own the consumer growth engine, including paid acquisition channels.
• Develop and scale the dealer‑demand engine through B2B product marketing, enablement, and thought leadership.
• Create a measurable marketing operating system that ties campaigns to vehicle acquisition, liquidity, and brand strength.
• Partner with Sales, Product, Engineering, Operations, Finance, and People to align marketing initiatives with overall company strategy.
• Shape company strategy as a member of the executive team and influence cross‑functional decisions.

Required profile

• Executive‑level leadership experience building and scaling high‑performing marketing organizations.
• Proven track record in performance marketing for consumer acquisition.
• Experience in B2B product marketing and dealer‑focused demand generation.
• Ability to think beyond the marketing function and contribute to overall company growth.

Required skills

What we offer

• Opportunity to shape a fast‑growing AI‑native startup in Los Angeles.
• Direct influence on company strategy as part of the executive team.
• Competitive compensation package and equity participation.