Growth Performance Marketing Manager – Beauty eCommerce

About the role

As part of Pixi Beauty’s Global eCommerce team, you will lead performance‑driven marketing initiatives across US and international sites. You will own paid media, email, SMS and affiliate programs to accelerate growth for our beauty and skincare brands.

Key responsibilities

• Develop and execute a data‑driven ecommerce marketing strategy, using consumer insights for segmentation and targeted messaging.
• Manage the digital marketing budget, aligning spend with business goals and adjusting plans to meet market demands.
• Oversee paid‑media agency relationships, including campaign build‑out, optimization, audience structuring and reporting.
• Plan and run paid search and paid social campaigns on Google Ads, Facebook, Instagram, TikTok, Pinterest and YouTube.
• Execute day‑to‑day lifecycle marketing for email and SMS, creating audience segments, content, QA and scheduling.
• Identify keyword trends, conduct competitive analysis and continuously optimize campaigns.
• Drive affiliate marketing by recruiting new partners and managing top‑performing relationships.
• Coordinate design work orders with the Design and eCommerce teams to ensure timely asset delivery.
• Build and test automated email/SMS workflows, using A/B testing and dynamic personalization.

Required profile

• Proven experience in performance marketing for ecommerce, preferably in beauty or consumer goods.
• Strong analytical mindset with the ability to translate data into actionable growth plans.
• Experience managing sizable media budgets and agency partnerships.
• Ability to work cross‑functionally with design, product and operations teams.
• Excellent communication skills and a results‑oriented attitude.

Required skills

• Google Ads (SEM)
• Facebook Ads
• Instagram Ads
• TikTok Ads
• Pinterest Ads
• YouTube Ads
• Paid Social Advertising
• Display Advertising
• Affiliate Advertising
• Email Marketing
• SMS Marketing
• A/B Testing
• Audience Segmentation
• Marketing Automation
• Data Analysis