Director of Digital FP&A

About the role

ALO is seeking a strategic Director of Digital FP&A to lead financial planning and decision support for its fast‑growing digital business and technology investments. You will partner with senior leaders across Digital Marketing, Product, IT, and Operations to translate financial insights into actionable strategies that drive growth and profitability.

Key responsibilities

• Lead financial planning, budgeting, and forecasting for all digital channels and enterprise technology functions.
• Serve as the primary finance business partner to Digital Marketing, Product, Technology, Web Merchandising, CRM, and Digital Operations teams.
• Own the consolidated digital P&L, tracking both capital and operating expenditures.
• Evaluate the financial impact of lifecycle marketing initiatives and conversion‑driving campaigns with the CRM team.
• Collaborate with Web Merchandising on product mix optimization and site strategy.
• Develop investment frameworks and scenario models for acquisition spend, website performance, infrastructure scaling, and technology projects.
• Build and lead a high‑performing finance team, fostering collaboration and accountability.
• Prepare management materials and lead monthly reporting for digital and technology functions.
• Drive automation and systematization of reporting tools in partnership with Accounting, Data, and BI teams.

Required profile

• Bachelor’s degree in Finance, Economics, Accounting or related field; MBA or CPA preferred.
• 10‑15 years of progressive FP&A experience, including at least 3 years supporting digital or technology functions in a CPG, retail or DTC environment.
• Strong understanding of digital KPIs (CAC, LTV, AOV, ROAS, conversion rate) and technology cost structures.
• Proven ability to lead teams and influence cross‑functional stakeholders at all levels.
• Passion for innovation, performance and scaling best‑in‑class consumer experiences.

Required skills

• Advanced Excel
• Financial modeling
• ERP systems (e.g., SAS, NetSuite)

What we offer

• Opportunity to shape the financial strategy of a rapidly expanding wellness brand.
• Collaborative environment with senior leadership across digital and technology functions.
• Competitive compensation package.