Director, Brand Strategy

About the role

Fulwell Entertainment is seeking a Director of Brand Strategy to lead the development and execution of brand‑centric initiatives across its global portfolio. Reporting to senior leadership, you will shape go‑to‑market strategies, drive new‑business opportunities, and translate audience and cultural insights into compelling brand narratives.

Key responsibilities

• Own end‑to‑end brand strategy workstreams, from problem definition through to final positioning and creative briefs.
• Convert audience, cultural, market and business intelligence into clear frameworks, narratives and platforms that guide creative and commercial decisions.
• Identify and prioritize new business pitches, RFPs, partnership opportunities and white‑label advertising engagements.
• Collaborate with senior stakeholders and cross‑functional teams to ensure strategic alignment and execution excellence.
• Lead client conversations, present strategic recommendations and maintain clarity as projects move from concept to delivery.

Required profile

• Proven experience leading brand strategy at a senior level within media, entertainment or related industries.
• Strong analytical and research capabilities combined with cultural fluency.
• Exceptional written and verbal communication skills, able to influence senior leaders.
• Ability to bring structure to ambiguous problems and define the core issue before solutioning.

Required skills