Digital Strategy Senior Consultant

About the role

Deloitte's Customer team helps organizations build deeper customer relationships through strategy, analytics, technology, design and marketing operations. As a Senior Consultant in Strategy, Growth and Transformation, you will lead client-facing workstreams and act as a Digital Strategist, advising on digital marketing growth and paid media programs. Recruiting ends on January 29, 2027.

Key responsibilities

• Develop digital marketing growth strategies, including revenue targets, channel mix, pricing, packaging and quarterly priorities.
• Build business cases for roadmap investments, covering revenue potential, margin impact, adoption and operational readiness.
• Assess market trends, competitive positioning, advertiser needs and evolving digital media capabilities.
• Support operating model design, governance and performance management, and define measurement frameworks using metrics such as ROAS, incrementality, customer acquisition and new-to-brand performance.
• Partner with product, engineering, data, analytics and AI/ML teams on feasibility, sequencing and delivery plans, and facilitate decisions across stakeholders.
• Help clients strengthen first-party data segmentation and measurement, and identify opportunities to improve data quality and reporting automation.
• Segment offerings by advertiser tier, campaign objective, category and measurement sophistication, and develop executive-ready insights.

Required profile

• Bachelor's degree or equivalent experience.
• 4+ years in digital advertising and marketing, retail or commerce media, Ad/MarTech, digital commerce, product strategy or related fields.
• 4+ years with media measurement, attribution, performance analytics or closed-loop measurement.
• 3+ years developing business cases and investment assessments, and 3+ years on RMN/advertiser solutions, audience products or measurement capabilities.
• 3+ years in SEO/AEO/GEO with hands-on technical and content audit experience.
• Able to travel 30%+ on average; must be authorized to work in the United States without sponsorship.
• Preferred: retail media experience, knowledge of major RMN platforms, industry experience in retail/CPG/travel and hospitality, and experience with media planning and content strategy.

Required skills

• Strong analytical mindset, translating campaign data into recommendations.
• Clear written and verbal communication, attention to detail and deadline management.
• Ability to collaborate across business, product, engineering, data, analytics and commercial teams.