Digital Strategy Consultant - Paid Media Campaign Strategist

About the role

Deloitte's Customer team, within its Strategy, Growth and Transformation practice, recruits a Digital Strategy Consultant who acts as a Paid Media Campaign Strategist for cross-industry clients. The role supports clients in building deeper customer relationships through digital marketing growth strategies, modernized marketing operations and measurable paid media programs. Recruiting ends on January 29, 2027.

Key responsibilities

• Develop digital marketing growth strategies, including revenue targets, channel mix, pricing, packaging and quarterly priorities.
• Support business cases for roadmap investments, covering revenue potential, margin impact, adoption and operational readiness.
• Assess market trends, competitive positioning, advertiser needs and evolving digital media capabilities.
• Support operating model design, governance and performance management, and develop problem statements, PRDs, prioritization frameworks and measurable outcomes.
• Facilitate decision-making across business and technology stakeholders.
• Define measurement frameworks and reporting narratives using metrics such as ROAS, incrementality, customer acquisition and new-to-brand performance.
• Develop executive-ready insights and identify opportunities to improve data quality, reporting automation and analytical maturity.

Required profile

• Bachelor's degree or equivalent experience.
• 2+ years of experience in digital advertising and marketing, retail or commerce media, Ad/MarTech, digital commerce, product strategy or related fields.
• 2+ years of experience with media measurement, attribution, performance analytics or closed-loop measurement.
• 2+ years developing business cases, assessing investment opportunities and framing analysis into recommendations.
• 2+ years developing RMN and advertiser solutions, audience products or measurement capabilities.
• 2+ years in SEO/AEO/GEO with hands-on technical and content audit experience.
• Ability to travel 30%+ on average.
• Must be legally authorized to work in the United States without employer sponsorship.

Required skills

• Preferred: 2+ years with retail media business models, knowledge of major RMN platforms, and experience in Retail, CPG, Travel & Hospitality.
• Preferred: familiarity with sponsored, display, programmatic, social, onsite, offsite and in-store media, and media planning (pricing, packaging, rate cards, go-to-market).
• Preferred: experience with product roadmaps, collaboration with product, engineering, data, analytics or AI/ML teams, and leading client workshops or executive presentations.
• Ability to work independently, manage projects and multiple priorities, and communicate clearly to clients and vendors.

Wage range: $91,100 to $179,500, depending on factors such as experience and location; eligibility for a discretionary annual incentive program may also apply.