Creator Reputation Manager – TikTok Operations

About the role

The Creator Reputation Manager will partner with high‑impact professional creators to drive product awareness, adoption and trust across TikTok’s creator ecosystem. This role focuses on turning creator insights into measurable product advocacy, not on personal branding or talent management.

Key responsibilities

• Manage relationships with top professional creators, communicating product updates, tools and monetisation opportunities.
• Identify and activate creators who can serve as credible product spokespeople.
• Act as a creator‑facing product spokesperson on TikTok‑owned channels, writing scripts, appearing on‑camera and translating features into creator‑relevant narratives.
• Drive creator participation in priority programs, pilots and initiatives, ensuring scalable and repeatable execution.
• Own creator communications, timelines and day‑to‑day execution for initiatives.
• Collaborate closely with Product, Creator Marketing, Monetisation and Communications teams, feeding creator feedback into product and go‑to‑market decisions.

Required profile

• Deep understanding of professional creators, their incentives and influence.
• Proven ability to leverage creator relationships to achieve product goals and metrics.
• Strong relationship‑building and program‑management skills with a focus on execution and follow‑through.
• Comfortable appearing on camera and speaking credibly about products in live or unscripted settings.
• Clear communicator who can simplify complex product concepts.

Required skills