Brand Marketing Coordinator

About the role

We are looking for a proactive Brand Marketing Coordinator to join our Los Angeles team. The role supports Cider’s brand, retail and PR initiatives, helping translate creative concepts into engaging experiences for our global Gen‑Z audience.

Key responsibilities

• Assist in the development and execution of brand campaigns and storytelling across all customer touchpoints.
• Own retail marketing projects, including store openings, in‑store activations, signage, and brand consistency in physical locations.
• Coordinate with our PR agency to manage product sends, track media coverage and support PR events from preparation to follow‑up.
• Help ensure consistent messaging and asset delivery across multiple channels and campaigns.
• Maintain project timelines, track deliverables and collaborate with design, retail and PR teams to resolve bottlenecks.

Required profile

• 2‑3 years of relevant experience in brand, retail or PR marketing.
• Highly organized with a proven ability to manage multiple timelines and details accurately.
• Proactive communicator who can align cross‑functional teams around goals and deadlines.
• Passionate about fashion, brand storytelling and delivering memorable retail experiences.
• Comfortable working in a fast‑paced, execution‑focused environment.

Required skills