Creative Lead - Copywriter

About the role

SAMY, a global brand communication agency, is looking for a Senior Creative Copywriter to turn strategic insights into original campaign ideas and bring them to life through digital and social work for U.S. audiences. The role combines conceptual thinking, strong writing and cultural fluency, and involves client-facing moments such as presenting decks, follow-up meetings and pitches. It also includes strengthening overall creative quality and guiding junior creatives.

Key responsibilities

• Develop original creative concepts and campaign platforms based on brand strategy and audience insights.
• Write and refine headlines, scripts, campaign copy and social content, adapting tone and style across brands, channels and audiences.
• Create platform-native ideas and scripts for TikTok, Instagram Reels, YouTube and similar platforms, with strong hooks, pacing and storytelling.
• Maintain brand tone of voice across campaigns and always-on content.
• Collaborate with art directors, designers, video editors and strategists to take ideas through to final execution.
• Present creative work and rationale clearly to clients and internal stakeholders.
• Give constructive feedback to junior creatives and review work and decks for clarity, craft and consistency.
• Manage creative deliverables autonomously with attention to detail.

Required profile

• 6+ years of copywriting experience in creative, advertising or digital agencies.
• Proven experience developing digital campaigns and social content for the U.S. market.
• A strong portfolio showing conceptual campaigns, excellent writing and a range of tones, formats and channels.
• Excellent written and spoken English, able to write culturally relevant copy and present confidently to U.S. clients.
• Experience mentoring junior creatives and collaborating across disciplines.

Required skills

• Strong understanding of social platforms, pop culture, creator ecosystems and digital storytelling.
• Ability to translate strategy into actionable ideas and deliver high-quality work with limited day-to-day direction.

What we offer

• Flexible schedule and hybrid work, with the option to work up to 3 weeks a year from any SAMY office worldwide.
• A day off on your birthday, plus company holidays on December 24th and 31st.
• Global mobility opportunities, mentorship, parenthood support and a performance-driven compensation framework.