Business Development Specialist

About the role

The Business Development Specialist will support Red Bull in expanding product availability across a defined territory. You will conduct in‑store audits, capture valuable insights, and help implement changes that increase brand visibility and drive sales growth.

Key responsibilities

• Perform daily account audits to assess beverage and energy‑drink availability, pricing, distribution channels and potential gaps.
• Capture and analyse in‑store data using audit tools and the PAT app, creating a clear view of each store’s operations.
• Provide actionable insights to the leadership team on competitive threats and business opportunities.
• Follow up with stores to ensure implementation of recommended changes.
• Prospect and build relationships with new customers across on‑premise, off‑premise and non‑traditional outlets.
• Execute field visits, complete surveys, and conduct asset tagging using the PAT app.
• Focus on improving SKU availability for core Red Bull products and ensuring competitive pricing.
• Achieve weekly targets for calls, new accounts, distribution points and chilled availability.

Required profile

• Experience conducting account audits and analysing in‑store data.
• Familiarity with the beverage market, distribution channels and pricing structures.
• Ability to identify business opportunities and provide strategic feedback.
• Strong relationship‑building skills with on‑premise and off‑premise customers.
• Willingness to travel regularly within an assigned geographic area.

Required skills

• Proficiency with audit tools.
• Experience using the PAT app for asset tagging and data capture.