Business Development Specialist – Demand Generation

About the role

The Business Development Specialist drives demand generation and pipeline growth by engaging prospective and existing customers through inbound and outbound outreach, qualifying sales opportunities, and executing targeted marketing and sales campaigns.

Key responsibilities

• Execute inbound and outbound customer engagement across phone, email, digital, and marketing channels to identify needs, qualify opportunities, and generate pipeline.
• Conduct customer discovery and lead qualification, assess buying intent, and determine next steps for sales engagement.
• Manage assigned sales and marketing campaigns from launch through completion, including outreach, follow‑up, qualification, opportunity creation, and performance tracking.
• Maintain accurate customer and opportunity records in Salesforce and related systems.
• Partner with Marketing, Sales, and internal stakeholders to improve lead quality, optimize campaign effectiveness, and support pipeline growth.

Required profile

• 1+ years of experience in demand generation, inside sales, lead qualification, or customer engagement.
• Bachelor's degree in Business, Marketing, Communications, or a related field.
• Proven ability to engage customers, conduct discovery conversations, and build relationships that support pipeline growth.
• Experience using Salesforce or similar CRM platforms with strong attention to detail.
• Ability to manage multiple priorities while delivering a high‑quality customer experience.

Required skills

• Salesforce (CRM)

What we offer

• Hourly pay range $25.00 – $40.00 (overtime eligible).
• Potential annual incentive bonus, sales commission, and long‑term incentives.
• Comprehensive benefits: generous PTO, 401k with up to 7% match, HSA contributions, stock purchase plan, education reimbursement, and more.