Brand Advocate

About the role

Jerry.ai is building the first all‑in‑one app for car ownership and needs a passionate Brand Advocate to join the team. You will be the authentic voice of Jerry across community platforms, turning complex car‑ownership topics into engaging, trustworthy conversations.

Key responsibilities

• Develop and grow Jerry’s organic presence on Reddit, Quora, YouTube, TikTok and other consumer‑focused channels.
• Create a community playbook that defines posting cadence, reply strategy and when to stay silent.
• Cultivate active, trusted sub‑communities, especially on Reddit, and drive meaningful engagement.
• Design a scalable content and engagement strategy that maintains authenticity, leveraging AI tools where appropriate.
• Collaborate with Growth and Content teams to ensure consistent brand messaging across all channels.
• Track and report on sentiment, share of voice, referral traffic and LLM citation metrics.

Required profile

• 3+ years of community management or organic social experience, preferably in fintech, insurtech or other regulated consumer sectors.
• Platform‑native communicator who can write in a tone that earns upvotes and resonates on Reddit, TikTok and Quora.
• Strategic thinker who builds systems and understands how SEO and LLM citations work.
• Proven ability to humanise “boring” or stressful categories and build long‑term organic trust.
• Patient, curious, and focused on sustainable community growth over quick PR wins.

Required skills

• SEO