Senior Manager, Ocular Health Pharma Marketing
alcon
Job description
About the role
Alcon is seeking a Senior Manager to lead the global launch and brand stewardship of Systane® within its Ocular Health portfolio. You will partner with cross‑functional teams to shape market opportunities, create compelling assets, and drive growth for dry‑eye management worldwide.
Key responsibilities
- Lead global product launches, asset development, and commercial campaign execution for Systane®.
- Develop and deploy ECP and consumer‑facing materials in collaboration with external agencies.
- Build strategic launch plans, including positioning, messaging, and high‑impact promotional campaigns.
- Design and implement omnichannel marketing strategies, including digital tactics, to engage HCPs and consumers.
- Analyze qualitative and quantitative research to uncover insights and guide strategic decisions.
- Champion global brand equity, ensuring consistent positioning, messaging, and visual identity across all touchpoints.
- Oversee global claims and MAP approval processes to ensure regulatory compliance.
- Support lifecycle management, packaging updates, and product claim revisions.
- Collaborate with R&D, Strategy, and Market Access to align upstream marketing with portfolio priorities.
- Lead budget planning and resource allocation for optimal launch effectiveness.
Required profile
- Proven experience in pharmaceutical or eye‑care brand marketing, preferably at a senior level.
- Strong track record of launching global products and managing cross‑functional teams.
- Excellent analytical skills with the ability to translate research into actionable strategies.
- Ability to work in a fast‑paced, matrixed environment and influence stakeholders.
Required skills
What we offer
- Opportunity to shape a leading global eye‑care brand.
- Collaborative, inclusive culture that values diversity.
- Competitive compensation and benefits package.
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Published 2 hours ago
Expires 1 month from now
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