Senior Manager, Digital Marketing Communications (Global)

About the role

The Senior Manager, Digital Marketing Communications (Global) at CooperVision is responsible for defining and scaling the company’s digital storytelling approach worldwide. This role translates the communications strategy into clear, coherent, and impactful digital content and experiences across web, social, and search channels, ensuring consistency and relevance across all markets.

Key responsibilities

• Translate communications strategy into digital storytelling by developing narratives, messaging structures, and content approaches for global digital channels.
• Define and oversee the global web content strategy, establishing content structures, messaging priorities, and user‑journey principles across a multi‑market website ecosystem.
• Lead the global social media strategy, owning corporate channels (primarily LinkedIn), setting editorial direction, and maintaining a consistent global voice.
• Develop a content‑led global SEO/GEO/AEO strategy, identifying priority themes and topics to improve discoverability for professional and consumer audiences.
• Design audience‑focused digital experiences that meet the needs of eye‑care professionals and consumers, supporting education and commercial pathways.
• Establish global content standards, messaging architectures, and scalable toolkits that can be localized by in‑market teams.
• Set digital channel governance principles, standards, and guardrails to protect the global digital narrative.
• Enable and align regional markets by providing clear guidance, frameworks, and support for effective localization while maintaining global consistency.

Required profile

• Proven experience in digital communications, storytelling, and content strategy at a global or multi‑market level.
• Strong ability to create and manage content structures, messaging hierarchies, and user journeys.
• Experience leading social media and SEO initiatives for both professional and consumer audiences.
• Excellent strategic thinking with a focus on consistency, scalability, and audience relevance.
• Ability to collaborate with cross‑functional teams and guide regional stakeholders.

Required skills

• SEO
• Social Media Management
• Content Management