Senior Growth Marketing Manager

About the role

We are seeking a Senior Growth Marketing Manager to own and scale X‑LAB’s full‑funnel growth engine. You will drive paid acquisition, lifecycle marketing and community initiatives across the entire customer journey, from discovery to long‑term loyalty.

Key responsibilities

• Design, launch and optimise paid campaigns on Meta, Google Search and Performance Max (PMAX).
• Develop and execute lifecycle and CRM strategies to nurture leads and retain customers.
• Manage influencer, affiliate and community programmes, including KOL collaborations and LinkedIn forums.
• Collaborate with product, creative and sales teams to translate technical advantages into market demand.
• Measure performance, generate reports and iterate on growth experiments weekly.

Required profile

• 5+ years of experience in growth, performance or lifecycle marketing.
• Hands‑on operator comfortable running end‑to‑end campaigns.
• Proven ability to balance content creation with performance metrics.
• Strong analytical mindset with data‑driven decision making.

Required skills

• Meta Ads platform
• Google Ads (Search, Performance Max)
• Influencer and affiliate marketing
• Community management (e.g., LinkedIn groups)
• CRM tools and lifecycle automation