Music Marketing Lead – Digital Campaigns

About the role

A24 Music is seeking an experienced Music Marketer to lead digital presence and campaign strategy for its growing slate of soundtrack releases and original artist projects. Based in New York, you will shape audience growth, drive sales, and create cultural moments through innovative marketing initiatives.

Key responsibilities

• Lead end‑to‑end digital marketing campaigns for soundtrack and artist releases, from strategy through execution and analysis.
• Develop and execute marketing strategies, identifying partners and organic amplification opportunities.
• Plan, manage, and optimize paid media across social platforms and DSPs.
• Oversee DSP marketing, including playlist pitching, editorial relationships, and on‑platform media buys.
• Build and nurture organic community growth across platforms.
• Collaborate with A&R and creative teams to align marketing with release strategy.
• Pitch and execute partnership and experiential opportunities.
• Track and report campaign performance, turning data into actionable insights.

Required profile

• 7+ years of digital marketing experience in the music industry.
• Proven track record of successful campaigns for both established and emerging artists.
• Deep fluency in paid and organic social, influencer marketing, and DSP ecosystems.
• Strong relationships with platform partners, influencers, and fan community operators.
• Creative and analytical mindset, able to ideate compelling campaigns and back decisions with data.
• Collaborative, adaptable, and able to manage multiple releases in a fast‑moving environment.

Required skills

What we offer

• Target salary range $100,000–$125,000 per year.
• Annual performance bonus with cash and equity components.
• Competitive healthcare and additional employee benefits.