Marketing Strategist

About the role

Reporting directly to the Head of Marketing & Growth, you will shape LANDED’s public voice and brand presence. You will partner with the CEO to develop thought‑leadership content and own the company’s organic social strategy across LinkedIn and other relevant channels.

Key responsibilities

• Develop the CEO’s editorial identity, narrative arc, and LinkedIn positioning, translating insights into a lasting point of view.
• Own LANDED’s organic social presence, crafting brand voice, testing formats, and growing an audience of operators, GMs, and industry followers.
• Identify industry moments, cultural signals, and platform conversations that merit a brand response and direct how the brand shows up.
• Experiment with new formats, platforms, and creative angles, iterating based on performance.
• Conceptualize and execute larger creative initiatives such as campaigns, content series, and activations.
• Set creative direction for campaigns, collaborate with paid‑media agencies on creative strategy, and develop briefs that define on‑brand standards.

Required profile

• 1–3 years of experience in a creative or content role with a demonstrable portfolio of online work.
• A personal following, body of work, or creative project that showcases independent content creation.
• Passion for building audience‑centric narratives and a curiosity about why content earns attention.
• Desire to bring personal creative ambition into a company setting.

Required skills