Marketing Engineer, Brokerage Growth

About the role

Shepherd is looking for an AI‑pilled growth marketer to build its broker‑focused growth engine, covering paid media, account‑based marketing, broker lifecycle, and automation that drives submissions. Reporting to the Head of Marketing, the Marketing Engineer, Brokerage Growth will own and evolve the full growth stack for the commercial insurance brokerage channel.

Key responsibilities

• Own paid media & ABM: design, launch, test and optimise paid programs with a focus on turning broker activations into submissions.
• Build outbound and lifecycle infrastructure: create broker journey maps, signal‑based triggers, intelligent sequences and enable underwriters with the right insights.
• Improve conversion across the funnel: iterate landing pages, forms and website flows, run CRO experiments and drive inbound conversion.
• Stand up GEO / AI search: implement structured data, schema markup and entity infrastructure so Shepherd appears in broker and insured searches, including AI‑native surfaces.
• Implement marketing automation & attribution: select and wire the MAP stack, enrich data, track performance and build dashboards that surface paid and ABM impact.
• Produce performance creative: turn ideas into explainers, lightweight demos, landing pages and ad assets, coordinating specialists when higher‑end production is needed.
• Increase experimentation velocity: continuously test audiences, offers, creative and channels, translating results into clear next steps for the business.

Required profile

• 4+ years blending growth marketing, demand generation and technical execution at a fast‑moving B2B or consumer tech company.
• Extremely AI‑pilled; comfortable using LLM tools such as Cursor, Claude Code or Codex.
• High agency and hands‑on: ship weekly without waiting for engineering support.
• All‑in on craft; own end‑to‑end outcomes and ensure the system works holistically.
• Enjoy tackling big, complex problems like data gaps, messy funnels and attribution edge cases.
• Proven experience running growth programs at scale and building attribution frameworks.
• Comfortable turning rough ideas into usable content and directing designers or video partners.

Required skills

• Paid media platforms
• ABM platforms
• Marketing automation platform (MAP)
• Structured data & schema markup
• Analytics & attribution dashboards

What we offer

• Premium healthcare with 100% contribution to top‑tier health, dental and vision.
• Fertility benefits and family‑building support.
• Unlimited PTO and flexible time off.
• Daily lunches, dinners and snacks provided on‑site.
• Office locations in SF, NYC, Dallas‑Fort Worth and Chicago.