Director of Marketing & Creative

About the role

The Director of Marketing & Creative will shape the future of Save the Redwoods League by leading marketing strategy, brand storytelling, and audience engagement. Reporting to the Chief Marketing and Communications Officer, you will inspire action to protect and restore redwood forests through innovative campaigns and creative content.

Key responsibilities

• Develop and execute innovative marketing strategies and campaigns across traditional and digital media.
• Lead external creative consultants and internal staff (photographers, videographers, editors, designers) to produce multimedia content.
• Collaborate with Editorial and Communications leaders to create an integrated, consistent brand message.
• Use market research and data‑driven insights to identify new audiences and refine targeting.
• Maintain and evolve brand identity guidelines to strengthen recognition and engagement.
• Plan, execute, and optimize awareness and engagement campaigns on digital, social, email, SMS, and in‑person channels.
• Oversee website updates, content creation, design changes, and functionality improvements.
• Optimize online presence through SEO, SEM, email, SMS, and social media initiatives.
• Partner with Development to align digital marketing with fundraising and donor cultivation.
• Manage budgets and timelines to ensure high‑quality, on‑brand outcomes.

Required profile

• Strategic vision to translate mission into compelling brand storytelling.
• Proven leadership of internal creative teams and external consultants.
• Experience managing budgets and timelines for multi‑channel campaigns.

Required skills

• SEO and SEM (search engine marketing) optimization.
• Email and SMS marketing.
• Social media marketing and content creation.
• Website content management and design updates.