Brand Manager

About the role

SKIMS is looking for a highly creative and culturally connected Brand Manager to shape and execute its global brand vision. You will lead brand campaigns, product launches, partnerships, and seasonal storytelling, translating strategy into culturally relevant marketing moments.

Key responsibilities

• Support development and execution of global brand campaigns, product launches, and seasonal marketing initiatives.
• Partner cross‑functionally with Creative, Social, PR, Influencer, Retail, E‑Commerce, and Production teams to ensure cohesive storytelling.
• Assist in creative development, including campaign concepts, mood boards, talent research, casting direction, and shoot planning.
• Manage casting, agency outreach, and administrative tasks while upholding SKIMS brand values.
• Maintain deep understanding of SKIMS customers, product assortment, and brand positioning.
• Provide on‑set support during campaign and content shoots to ensure creative alignment.
• Track timelines, deliverables, approvals, and cross‑functional communication across multiple projects.
• Monitor industry trends, pop culture, fashion, beauty, and competitive landscape to identify innovation opportunities.
• Brief internal teams and external partners on campaign objectives, messaging, and creative direction.
• Support brand partnerships, experiential moments, events, and special projects.

Required profile

• Exceptional creative taste and strong understanding of product and consumer behavior.
• Highly collaborative, detail‑oriented, and able to work with Creative, Social, PR, Talent, and Production teams.
• Comfortable on set with a strong eye for casting and visual storytelling.
• Ability to translate brand strategy into culturally relevant marketing moments.

Required skills