AI Marketing Manager (Accounting Firm, USA)

About the role

ACE CPAs is a fast-growing, AI-forward accounting and advisory firm serving US business owners, offering bookkeeping, fractional CFO, tax and M&A / quality-of-earnings work, with niches in construction, dental and medical practices and SaaS. It uses a modern stack including GoHighLevel CRM, Meta/Google Ads and LinkedIn acquisition, and needs to scale its marketing output three to four times. This is a senior individual-contributor role with a small amount of oversight over a junior team and vendors, focused on fixing the marketing system and running the channels.

Key responsibilities

• Run Meta and LinkedIn paid acquisition (and Google as it scales): creative testing, audience strategy, budget pacing and CPL/CAC targets, hands-on in the ad accounts
• Own email/newsletter, nurture sequences and cold outbound (Instantly.ai, Apollo/Fullenrich), improving reply rates with sharp offers and copy
• Direct the blog, LinkedIn and social calendars with niche-specific content that ranks and converts
• Help own the brand and website as a conversion asset
• Own GoHighLevel: pipelines, workflows, lead routing, deduplication and data hygiene
• Own GA4, Search Console, Tag Manager and ad-platform reporting, delivering one weekly scorecard
• Track cost per lead, cost per acquisition, marketing-sourced pipeline and revenue
• Lead a small remote team (paid ads, content/SEO, design/video) and outside vendors, with one tracker, one weekly scorecard and one weekly review

Required profile

• 4+ years in B2B marketing with hands-on ownership of channels and a full funnel (agency or in-house)
• Direct experience marketing professional or financial services (accounting, fractional CFO, tax, wealth advisory, legal, consulting, or an agency serving them)
• Demonstrated ownership of paid acquisition with real CPL/CAC accountability and managed budgets
• Systems-and-process operator who closes loops rather than adding activity
• Excellent written English, ability to direct a junior team and vendors, and comfort with US Eastern time overlap

Required skills

• Hands-on CRM and marketing ops: GoHighLevel strongly preferred, HubSpot or comparable acceptable
• Analytics and attribution: UTMs, GA4, multi-source tracking, clean reporting
• Nice to have: Webflow, SPF/DKIM/DMARC, fluency with AI tooling such as Claude