Social Media Manager

About the role

TRUFF is rebuilding its brand marketing presence from the ground up and needs a passionate Social Media Manager to lead the charge. You will work directly with the founders and marketing leadership to shape the brand’s voice across digital platforms and reconnect with creator communities.

Key responsibilities

• Own TRUFF’s presence on Instagram, TikTok, Meta, YouTube and emerging platforms.
• Develop and execute a content calendar that highlights product lines, launches, flavor drops and cultural moments.
• Create original content across formats – short‑form video, Reels, long‑form YouTube, Stories, and static posts – tailored to each platform’s best practices.
• Define and maintain a visual identity and tone of voice that is premium yet human.
• Rebuild and expand relationships with food creators, chefs and influencers.
• Stay up‑to‑date with platform trends and cultural shifts, injecting fresh ideas into the strategy.

Required profile

• A genuine love for social media and a strong point of view on what makes content resonate.
• Experience crafting brand stories that drive engagement, shares and conversation.
• Ability to work autonomously while collaborating closely with founders and leadership.
• Curiosity about cultural trends and a willingness to experiment.

Required skills