Senior Meta Ads Specialist - B2B Lead Generation

About the role

ACE CPAs, a U.S.-based accounting and financial advisory firm, is hiring a Senior Meta Ads Specialist to independently manage, optimize and scale Facebook and Instagram advertising across its offerings. This is a full-time, remote, end-to-end performance marketing role covering strategy, creative production, campaign execution, lead quality, optimization and measurable business outcomes.

Key responsibilities

• Plan, launch, manage and optimize Meta campaigns, research U.S. audiences and competitors, build tailored strategies per offering and scale successful campaigns.
• Own ad copy, hooks, headlines, visuals and video concepts, producing creative with AI-powered design, image and video tools and testing new formats and audiences.
• Optimize for qualified leads, booked discovery calls and genuine business opportunities, improving lead forms, qualification questions, offers and conversion funnels.
• Analyze call transcripts to find pain points and objections, use AI tools to speed customer research and generate testable creative ideas.
• Manage Meta Pixel, Conversions API and conversion tracking, track CPL, qualified lead rates, booked appointments, conversion rates and customer acquisition cost, and provide weekly performance reports.

Required profile

• 3-5+ years of hands-on Meta advertising experience with proven B2B lead generation results, preferably in professional or high-value services.
• Ability to independently produce ad copy, visuals and variations using AI tools.
• Strong analytical, communication and problem-solving skills with a proactive ownership mindset.

Required skills

• Meta Ads Manager, Meta Pixel and Conversions API
• Conversion tracking and A/B testing
• Knowledge of U.S. B2B buyer behavior

To apply, share relevant Meta Ads experience, 2-3 campaign case studies with budgets, CPL, qualified leads and results, examples of creatives developed, AI-tool experience, and expected monthly compensation and availability.