Sales Development Representative – Wine & Beer

About the role

This full‑time Sales Development Representative position focuses on promoting wine and beer supplier brands across multiple territories in Colorado. The role rotates through different accounts, ensuring optimal brand visibility and sales performance while supporting the Merchandising Department during peak periods.

Key responsibilities

• Visit assigned accounts and create efficient daily routing patterns.
• Deliver professional sales presentations, including display ideas, new products, cold‑box, shelf, back‑bar placements, drink and wine lists, and promotions.
• Maintain product inventory levels and restock shelves where legally permitted.
• Use point‑of‑sale materials to maximize brand visibility.
• Collect payments and process checks or other remittances where allowed.
• Conduct educational training seminars for account staff on brand portfolios.
• Handle customer issues, complaints, and special delivery circumstances, escalating to management as needed.
• Analyze pricing and product programming data monthly to plan sales and merchandising strategies.
• Complete required surveys for national account compliance.
• Achieve distribution, volume, and activity targets set by management.
• Process credits, returns, and manage aged receivables.
• Participate in weekly sales meetings to stay informed on company and supplier updates.

Required profile

• Bachelor’s degree in a related field or equivalent training/experience.
• Minimum of 2 years of sales experience.
• Strong organizational and communication skills.

Required skills

• Proficiency with MS Office (Word, Excel, PowerPoint).

What we offer

• Opportunity to work across diverse territories and brands.
• Exposure to the beverage industry with potential for career growth.