Product Marketing Manager

About the role

Knit is an AI‑native consumer research platform that helps brands accelerate primary research. We are seeking a Product Marketing Manager to work directly with the Director of Product Marketing during a period of rapid growth, shaping the go‑to‑market engine and translating product strategy into actionable programs.

Key responsibilities

• Own end‑to‑end execution of product launches, coordinating timelines, drafting launch messaging, and ensuring stakeholder alignment.
• Build and maintain scalable launch infrastructure, including templates, processes, and systems.
• Translate sprint releases and product updates into clear internal communications and sales enablement assets such as FAQs, one‑pagers, positioning guides, and product narratives.
• Partner with Product and Content teams to craft compelling messaging and campaign content.
• Design, implement, and continuously improve sales enablement programs, including onboarding, ongoing skill development, and competitive intelligence systems.

Required profile

• Hands‑on execution mindset with ownership of launch and enablement initiatives.
• Experience collaborating with product, content, and sales teams in a fast‑moving environment.
• Comfortable using AI tools to automate workflows, generate content, and keep assets up to date.
• Strong written and verbal communication skills to convey complex product capabilities clearly.

Required skills

What we offer

• Opportunity to shape the product marketing function at a high‑growth AI company.
• Exposure to both product launch and sales enablement across the full GTM motion.
• Collaborative environment with a mission to democratize world‑class research.