Marketing & Digital Strategy Manager

About the role

The Marketing & Digital Strategy Manager will shape and amplify Pickle Hospitality’s brand story across digital and physical platforms. This hands‑on, creative position blends content creation, social media management, and campaign execution to keep the group’s restaurant concepts at the forefront of hospitality conversations.

Key responsibilities

• Produce photo, video, and written content for social media, newsletters, website, and digital ads.
• Visit each restaurant weekly to capture high‑quality food, cocktail, guest, staff, and atmosphere footage.
• Film and edit short‑form videos optimized for TikTok, Instagram Reels, and similar platforms.
• Document events, activations, and menu launches for future campaign assets.
• Maintain an organized digital content library with proper tagging.
• Manage daily social media operations, including scheduling, caption writing, and calendar upkeep.
• Track analytics, identify trends, and report performance metrics on a weekly and monthly basis.
• Develop TikTok growth strategies and explore trending music, memes, and cultural moments.
• Assist with email and SMS marketing campaigns, from design and copywriting to performance tracking.

Required profile

• Proactive thinker who can translate ideas into engaging content.
• Creative executor comfortable working in a fast‑paced hospitality environment.
• Collaborative team player who works closely with the Director of Marketing & Product Strategy.
• Willingness to travel to multiple restaurant locations on a regular basis.

Required skills

• Video editing for TikTok and Instagram Reels.
• Social media management platforms (scheduling, publishing, analytics).
• Analytics tracking and reporting.
• Email and SMS marketing tools.
• Digital content library organization.