Lifecycle Program Manager

About the role

Join Sony Interactive Entertainment’s Player Engagement Services team to lead the lifecycle content operating model across PlayStation Studios. You will partner with game studios and the CRM organization to deliver consistent, high‑quality campaigns that engage millions of players worldwide.

Key responsibilities

• Lead and scale the operating model for lifecycle content across multiple studios, ensuring efficient and consistent campaign execution.
• Act as the central liaison between studios and the Player Engagement Services (PES) team, enabling studios to leverage PES capabilities.
• Define and optimise central lifecycle operations, establishing best‑practice intake models, prioritisation frameworks and delivery standards.
• Set long‑term direction for player‑engagement operations, identifying opportunities to improve support from pre‑launch through live‑service phases.
• Establish operational KPIs, measure execution quality and assess impact on studio outcomes.
• Identify tooling, data and process gaps; collaborate with product and engineering teams to enhance PES scalability.
• Influence cross‑functional roadmaps and resource decisions to meet the needs of a growing portfolio of live and upcoming titles.
• Champion knowledge sharing and capability building across studios to raise the bar for lifecycle engagement.

Required profile

• 8–12+ years of experience in production, marketing operations, or project management, preferably within gaming or digital entertainment.
• Proven ability to manage multiple complex projects with varying deadlines.
• Strong analytical mindset with a focus on operational excellence.
• Excellent communication and stakeholder‑management skills.

Required skills

What we offer

• Opportunity to shape player engagement for world‑leading game franchises.
• Collaborative environment with top talent across PlayStation Studios.
• Access to cutting‑edge tools and data platforms.