Director of Membership

About the role

The Virginia Museum of Fine Arts is seeking a creative and experienced professional to lead its membership program. Reporting to the Chief Development Officer and Deputy Director for Advancement, the Director of Membership will shape strategy, drive growth, and serve as the public face of the program.

Key responsibilities

• Develop and annually update a comprehensive strategic plan for membership, including timelines, benchmarks, and financial targets.
• Review and recommend changes to program structure, pricing, benefit tiers, and premiums.
• Collaborate with museum leadership to align membership initiatives with the institution’s strategic plan.
• Act as spokesperson for the membership program across all communication channels.
• Mentor and coach Membership Coordinators, conduct performance evaluations, and foster an inclusive work culture.
• Oversee daily operations, ensure high‑quality member service, and manage renewal processes across multiple media.
• Maintain CRM data integrity and produce accurate reporting.
• Implement aggressive acquisition strategies using onsite sales, direct mail, telemarketing, email marketing, digital advertising, and events.
• Partner with Marketing, Education, Visitor Experience, and Advancement teams on engagement initiatives.

Required profile

• Proven experience leading membership or development programs in a cultural or nonprofit setting.
• Strong strategic thinking with a track record of expanding membership bases.
• Excellent communication and public speaking abilities.
• Demonstrated leadership skills, including staff development and performance management.

Required skills

What we offer

• Competitive salary range of $95,000‑$105,000 annually.
• Opportunity to shape a key revenue stream for a leading museum.
• Collaborative environment with a focus on arts and culture.