Senior Brand Designer

About the role

Credit Genie is a mobile‑first financial wellness platform that uses AI to deliver personalized financial insights. As a Senior Brand Designer you will shape the visual identity of Credit Genie and an upcoming, unannounced product line across all external touchpoints.

Key responsibilities

• Evolve and maintain the visual identity and design systems for Credit Genie and new initiatives.
• Define, build, and launch the brand identity for a net‑new product, driving go‑to‑market creative strategy.
• Lead end‑to‑end creative workstreams for major product releases, multi‑channel campaigns, paid ads, and brand initiatives.
• Design CRM and growth assets (email, push, in‑app, social, display) for both existing and upcoming products.
• Partner with channel owners to run structured A/B tests and use performance data to refine creative output.
• Develop reusable campaign kits, modular templates, and workflow systems to accelerate production while maintaining brand quality.

Required profile

• Strong collaborative team player who thrives in a fast‑moving environment.
• Autonomous senior individual contributor capable of leading creative projects from concept to launch.
• Data‑driven mindset with experience running experiments and iterating based on results.
• Passion for building scalable design systems and production pipelines.

Required skills

• AI‑assisted design tools
• A/B testing
• Design systems