Leasing & Marketing Manager – Student Living

About the role

The Leasing & Marketing Manager will lead all marketing, advertising, and leasing activities for a student‑living community in Aptos, CA. This position is responsible for driving revenue, occupancy, and resident retention through strategic planning and execution.

Key responsibilities

• Direct community marketing, print and internet advertising, and sales initiatives to meet revenue and occupancy targets.
• Monitor on‑site traffic, maintain an inventory of ready apartments, set rent pricing, and manage concessions.
• Analyze market and competitor conditions, develop short‑ and long‑term marketing plans, and implement pricing and incentive strategies.
• Create and execute print and online advertising campaigns using available technology and property‑management software for reporting.
• Collaborate with maintenance to ensure community appearance, safety, and unit marketability, including staging and merchandising.
• Participate actively in the leasing process: generate traffic, qualify prospects, prepare lease documents, and oversee move‑in procedures.
• Review financial, traffic, and closing‑ratio reports to assess performance and adjust strategies.

Required profile

• Proven experience in community leasing and marketing, preferably within student or multifamily housing.
• Strong understanding of market dynamics, pricing strategies, and advertising channels.
• Ability to manage a leasing team and coordinate with maintenance and operations staff.
• Analytical mindset for reviewing financial and performance reports.

Required skills