Workshop Sales Representative – NY/NJ

About the role

As the single point of contact for workshops, you will represent the full Bosch Mobility Aftermarket product portfolio. You will drive workshop loyalty, promote diagnostic equipment and services, and implement workshop concepts and training programs.

Key responsibilities

• Increase participation in the eXtra loyalty program and ensure regular follow‑up.
• Promote Workshop Order Manager (WOM) and manage country‑specific rollouts.
• Acquire workshops for concept modules and provide ongoing support and maintenance.
• Ensure participation in training programs and gather feedback for development.
• Pursue sales of Hotline Services, Remote Diagnostics, Vehicle Health Checks (VHC) and Vehicle Check Apps (VCA).
• Generate leads for direct sales of workshop equipment and ESI diagnostic tools.
• Generate leads for Bosch Car Service (BCS) by promoting basic value‑proposition services and consulting on full‑service concept requirements.
• Promote available equipment and diagnostic campaigns.
• Drive cross‑selling with Workshop Test Equipment (WTE).
• Conduct regular follow‑ups on workshop equipment and diagnostics usage.

Required profile

• Comprehensive understanding of Bosch’s Mobility Aftermarket portfolio, including parts, diagnostics, services and equipment.
• Ability to explain and sell the value proposition of workshop concepts and technical tools.
• Consultative sales skills to identify customer needs and propose tailored solutions.
• Strong presentation, negotiation and relationship‑building abilities.
• Capability to engage with various stakeholders such as workshop managers and technical staff.
• Skill in offering practical support, advice and training guidance to workshops.
• Proficiency with Bosch systems (e.g., C4C, PBI apps, myBCS) and digital rollout tools.
• Ability to promote digital tools to workshops and ensure data quality in CRM systems.

Required skills

• C4C
• PBI apps
• myBCS
• CRM systems